Why is measuring quality and reliability important before shipping a project?

Measuring quality and reliability before shipping a project is crucial because it has a direct impact on customer satisfaction. Ensuring that a product meets high standards of quality means that users are less likely to encounter issues, leading to a positive experience. When customers are satisfied with the reliability and performance of a product, they are more likely to continue using it, recommend it to others, and maintain loyalty to the brand.

Moreover, quality measurement helps identify potential problems early, allowing for timely corrections and enhancements. This proactive approach not only boosts customer confidence but also safeguards the company's reputation and credibility in the marketplace. Satisfied customers are essential for any business, as they contribute to repeat sales and positive word-of-mouth promotion.

While other factors like team bonuses, legal requirements, and project costs are relevant in project management and delivery, they do not as directly correlate with the immediate user experience as quality and reliability do.